Happy Mother’s Day!

Happy Mother’s Day!

To all you hard-working florists out there.
It has been a difficult time for everyone.

However, I just read something that I thought you all should read.
Did you have a grandmother or grandfather or other relative that was born in the early 1900’s?

Maybe we don’t have it that bad?  Here is perhaps why,,,


It’s a mess out there now. Hard to discern between what’s a real threat and what is just simple panic and hysteria. For a small amount of perspective at this moment, imagine you were born in 1900. 

On your 14th birthday, World War I starts, and ends on your 18th birthday. 22 million people perish in that war. Later in the year, a Spanish Flu epidemic hits the planet and runs until your 20th birthday. 50 million people die from it in those two years. Yes, 50 million.

On your 29th birthday, the Great Depression begins. Unemployment hits 25%, the World GDP drops 27%. That runs until you are 33. The country nearly collapses along with the world economy.

When you turn 39, World War II starts. You aren’t even over the hill yet. And don’t try to catch your breath. On your 41st birthday, the United States is fully pulled into WWII. Between your 39th and 45th birthday, 75 million people perish in the war.

Smallpox was epidemic until you were in your 40’s, as it killed 300 million people during your lifetime.

At 50, the Korean War starts. 5 million perish. From your birth, until you are 55 you dealt with the fear of Polio epidemics each summer. You experience friends and family contracting polio and being paralyzed and/or die.

At 55 the Vietnam War begins and doesn’t end for 20 years. 4 million people perish in that conflict. During the Cold War, you lived each day with the fear of nuclear annihilation. On your 62nd birthday you have the Cuban Missile Crisis, a tipping point in the Cold War. Life on our planet, as we know it, almost ended. When you turn 75, the Vietnam War finally ends.

Think of everyone on the planet born in 1900. How did they endure all of that? When you were a kid in 1985 and didn’t think your 85-year-old grandparent understood how hard school was. And how mean that kid in your class was. Yet they survived through everything listed above. Perspective is an amazing art. Refined and enlightening as time goes on. Let’s try and keep things in perspective. Your parents and/or grandparents were called to endure all of the above – you are called to stay home and sit on your couch.


I know it is difficult to see your business struggle, but perhaps in some ways it is a good thing that this has happened during your biggest holidays and not the middle of summer.

I have heard from several flowerSoft customers that for the first time ever, they have run out of flowers during Mother’s Day!

Now, this may be because they didn’t buy or couldn’t get as much product as in previous years; but it could also mean that sons and daughters sent flowers to their Mom’s  because they didn’t have many other options.

Here in New York, most restaurants are closed, and so are many of the big department stores.
Most people are sheltering in place and not going out unless absolutely necessary.
Those businesses are really going through a difficult time.

It is difficult to take Mom out to eat at a nice restaurant or buy her a nice gift at a department store when you probably won’t even be able to see her in person for this Mother’s Day..

In my personal experience, my 2 sons have taken my wife (and me!) for a very nice lunch on Mother’s Day.  I am the one who sends her flowers. 🙂

The lunch had become sort of a tradition, which this year could not be kept on going.

So what did they do, without my prompting them or knowing that the other was doing this, they both sent their mother beautiful flower arrangements from local florists.

This is something they had never done before for Mother’s Day and you know what?
My wife was thrilled to have received those flowers from her sons.
In my opinion much more so than seeing them for a couple of hours at some restaurant.

Flowers may only last for a couple of weeks at best, but the thrill and memory of receiving them lasts forever.
Keep the faith, things hopefully will get better in the near future.

I hope you all had a prosperous Mother’s Day.

Thank you for your support!

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