A Better Mouse Trap
A lot of you know that flowerSoft allows you to print a report showing inactive clients, as well as print a letter to send those inactive clients.
In the past, however, flowerSoft assumed that an inactive client was anyone who had purchased from you before but had not purchased after a certain date.
For example, you could ask flowerSoft to give you a list of all customers in your system who had not purchased since 01/01/2011 or any other date of your choosing.
While this works, it gave you a lot of names because, as we all know, some customers come in once and you never hear from them again.
Your goal, however, should be to keep good customers and to find out why they are not purchasing flowers from you any more.
In order to be able to produce a list of inactive “good” customers, flowerSoft will now ask you to provide the minimum number of orders a customer must have placed in the prior 12 months in order to qualify as an inactive “good” customer.
For example, you can ask flowerSoft to print a list of all customers who have not purchased from you since 12/31/2011 who also had made at least 3 purchases in the previous 12 months.
This will refine the number of customers selected in the report to only those who you truly care about keeping as active customers.
Here are some visuals for you.
Go to the Manager’s menu and select the Reports option. From there, select Client Reports.